SmooUx runs your page through Fogg's Behavior Model, value-first analysis, Nielsen's heuristics, and cognitive load laws. Every finding includes business impact in euros. Takes 30 seconds.
Free — no signup required. Business impact + action plan in ~30 seconds.
SmooUx fetches your page and extracts the full UI structure: forms, CTAs, headings, images, and conversion signals.
Auto-detects B2B/B2C/PLG, company stage, dominant objective, and user profile. Analysis adapts to your reality.
Fogg Behavior Model → Value-First Rule → Nielsen Heuristics → Cognitive Laws. Every element tested through all 4 lenses + JTBD.
Each finding quantified in euros lost. Prioritized: quick wins (<1 day), strong levers (this month), strategic projects (roadmap).
For each friction point: Is the user motivated enough? Is the action easy enough? Is the trigger well-timed? Behavior fails if any factor is too low.
Red flag if >3 steps before aha moment. Red flag if >5 minutes to first value. Red flag if signup wall blocks value demo.
Status visibility, user control, consistency, error prevention, recognition over recall, flexibility, minimalist design, error recovery, help & docs.
Too many choices (Hick's)? Primary actions too small or far (Fitts')? Information not chunked into 7±2 groups (Miller's)?
Every element evaluated through the JTBD lens: Does this help or hinder the job the user is trying to get done? Misaligned elements surface as findings.
SmooUx quantifies the bleeding in euros and hands you 3 things to fix this week. Founder-to-founder, no consulting-speak.